What is the primary issue with how Apple’s iOS15 and Mail Privacy Protection feature impacts email metrics?
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Correct answer: It can give the impression that your open rate is higher than it actually is..
Why this is the answer
Apple’s Mail Privacy Protection can trigger email activity through privacy filtering rather than direct human engagement. HubSpot identifies this type of activity through bot filtering in marketing email analytics . Because opens can be generated by privacy filters, open rate may not reflect actual recipient behavior. Metrics such as clicks, unsubscribes, bounces, and spam reports provide stronger engagement context.
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