You’re applying email analytics to your email marketing strategy and have just reviewed your goals and created a hypothesis. What step comes next?

Email analytics requires relevant performance information before testing or interpretation can produce useful insights. After defining goals and a hypothesis, the next step is to gather the metrics needed to evaluate that hypothesis. In HubSpot, marketing email analytics can include opens, clicks, bounces, unsubscribes, and spam reports. This data provides the evidence needed for later analysis and optimization.