You’re running an email campaign. The last email you sent had a click-through rate of 2.7%, while your campaign’s average CTR is 3.1%. Is your last email’s CTR high-performing or low-performing?

Click-through rate must be evaluated against more than one comparison point. A send can perform below the campaign average while still performing well against an industry benchmark. HubSpot marketing email analytics are most useful when results are interpreted with context such as audience, campaign history, and benchmark data. Internal averages show campaign trend, but they do not define overall performance on their own.