'Comparing two versions of marketing material to determine which performs better' is the definition for what term?
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Correct answer: A/B testing.
Why this is the answer
A/B testing compares two versions of a marketing asset to see which one performs better. In HubSpot email marketing, an A/B test can compare controlled changes such as subject lines, content, sender details, or design elements. The winning version is determined using performance data from marketing email analytics . This helps improve future sends based on measured contact behavior rather than assumptions.
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