Which of the following is NOT a benefit of A/B testing?
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Correct answer: Building community.
Why this is the answer
A/B testing helps compare variations of a marketing email to determine which version performs better. It can reduce risk by testing changes before relying on them broadly. It can also improve open rate and click-through rate by identifying stronger subject lines, content, or calls-to-action. The results help define better email practices based on performance data, not assumptions.
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