What is another term for A/B testing?
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Correct answer: Split testing.
Why this is the answer
A/B testing is also commonly called split testing because it compares two versions of a marketing asset. In HubSpot email marketing, an A/B test can compare variations such as subject lines, content, sender details, or design elements. The audience is split so performance can be measured between the versions. Results are then evaluated using marketing email analytics to determine which version performed better.
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