True or false? In A/B testing, you should always send your emails simultaneously.
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Correct answer: False.
Why this is the answer
A/B testing should control timing when send time is not the variable being tested. Sending versions at the same time can reduce timing bias, but it is not always required. If the purpose is to compare send times, different send times must be tested intentionally. HubSpot A/B test setup focuses on isolating the variable being measured so the results are meaningful.
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