Why is it important that your ESP integrates with your CRM?
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Correct answer: Because your segmentation capabilities depend on the amount of information you’ve gained from your audience..
Why this is the answer
Connecting an ESP with HubSpot’s CRM keeps email targeting tied to accurate contact records and property data. HubSpot segments rely on stored contact information, behaviors, and criteria to define the right audience for a send. More complete customer data makes audience grouping more precise and relevant. Without CRM integration, email targeting can be limited by incomplete or disconnected contact data.