Imagine you’re a marketer for a project management software company. You send monthly emails to your contacts with relevant content regarding industry news, blog posts, and new product features. You segment your subscribers based on their industry, job title, and company size. You address your contacts by their first name in the email body and suggest specific content related to their industry. Your CTA of the last email you sent reads, “Download our ebook.” You notice that your open rates are high for both mobile and browser users, but your click-through rates for browser users are significantly higher. Which step might you have forgotten when creating your marketing email?
Choose an answer
Tap an option to check your answer.
Correct answer: Previewing your email.
Why this is the answer
Different engagement between mobile and browser users can indicate a display or usability issue in the marketing email . HubSpot’s email editor includes preview functionality so layout, links, and formatting can be checked before sending. Previewing helps confirm that the email is readable and usable across device types. Since targeting, personalization, and CTA copy are already present, the likely missed step is reviewing how the email renders.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed