Fill in the blanks: A customer fills out a form to download an ebook and checks the box asking for further promotional materials. You send a follow-up email asking for confirmation that they want to receive marketing promotional materials. This can be described as ______ and ________.

Checking an unchecked box for promotional materials shows a clear affirmative action, which supports explicit consent . The follow-up confirmation email adds a second verification step before marketing email is fully confirmed. In HubSpot, this confirmation process aligns with double opt-in . The key distinction is that consent is actively given first, then verified through a confirmation action.