What does 'CTA' stand for?

Contacts to action

Call to analyze

Contacts to analyze

Call to action


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Explanation: What does ‘CTA’ stand for?


Explanation: The correct answer is **Call to action (CTA)**. In email marketing and various other forms of advertising or content creation, a CTA serves as a directive prompting the audience to take a specific action. This action can vary based on the campaign's objective, such as making a purchase, signing up for a newsletter, downloading a resource, or visiting a webpage. The purpose of a CTA is to guide the audience towards the desired outcome and encourage engagement. CTAs are typically concise, clear, and compelling, often using action-oriented language to prompt immediate response from the audience. They are strategically placed within marketing materials to capture attention and drive conversions. Therefore, 'Call to action' accurately describes the function and purpose of CTA in marketing contexts, distinguishing it from other options such as 'Contacts to action' or 'Call to analyze.'
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