Which two groups of people does the frictionless selling framework try to provide a more convenient experience for?
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Correct answer: Salespeople and their prospective buyers.
Why this is the answer
The frictionless selling framework removes obstacles that slow reps down and make buying harder. It connects internal efficiency with buyer convenience, so sales activities support how people prefer to research, evaluate, and decide. The Enable , Align , and Transform phases address time-wasting work, buyer-centered process design, and continuous team improvement. This focus makes the sales process easier to execute and easier to experience.
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