If you already have a sales framework in place, and you decide to implement the frictionless selling framework, what will the relationship of those two frameworks be?

The frictionless selling framework is designed to reduce friction inside an existing sales organization, not replace every sales method already in use. It can work alongside a current framework by improving how efficiently salespeople sell and how conveniently buyers move through the process. The Enable , Align , and Transform phases help identify where the existing process slows down sellers or creates difficulty for buyers. This makes the framework an overlay for improvement rather than a separate sales methodology.