What is the relationship between the three phases of the frictionless selling framework?
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Correct answer: They form a progression, with each successive phase building on the previous one..
Why this is the answer
The frictionless selling framework is structured as a progression. Enable comes first because salespeople need fewer internal obstacles before the process can be fully adjusted around buyers. Align builds on that foundation by matching the sales process to how prospective buyers want to buy. Transform follows by creating continuous improvement across the sales organization.
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