What two activities should you focus on during the enable phase of the frictionless selling framework?
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Correct answer: Removing non-sales activities from your team’s responsibilities and streamlining their other responsibilities.
Why this is the answer
The Enable phase is about freeing salespeople from work that prevents them from selling effectively. It targets administrative burden, inefficient handoffs, and unnecessary process steps that create friction . Streamlining responsibilities helps reps spend more time on buyer-facing activity. This creates the foundation for later Align and Transform improvements.