What are the stages of the buyer’s journey?
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Correct answer: Awareness, consideration, decision.
Why this is the answer
The buyer’s journey describes the process a buyer moves through before making a purchase decision. In Frictionless Sales , the sales process should be aligned with this journey so buyers receive the right help at the right time. This supports the Align phase because sales teams must match their actions to buyer behavior. Understanding the journey helps reduce buyer-facing friction and create a more convenient buying experience.
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