During the awareness stage of the buyer’s journey, what is the buyer becoming aware of?
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Correct answer: A problem they have.
Why this is the answer
The buyer’s journey begins when the buyer recognizes symptoms of a challenge or opportunity. At this point, the buyer is not yet comparing solutions or evaluating a specific provider. In the Align phase, sales teams should match their approach to this early-stage context. Helpful education reduces friction by supporting the buyer’s understanding before solution discussions begin.
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