During the consideration stage of the buyer’s journey, what is the buyer considering?
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Correct answer: Different categories of solutions.
Why this is the answer
The consideration stage is when the buyer has clearly defined the problem and begins researching possible approaches. The buyer is not yet focused on selecting a specific provider. In Frictionless Sales , this stage matters because the sales process should match the buyer’s level of readiness. Supporting this stage with helpful guidance reduces friction and prepares the buyer for the decision stage.
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