During the Way Forward step of GROW coaching, what is your role as coach?

Help the rep decide how they will achieve their goal and how you can support them.

Determine for the rep the best way for them to achieve the goal.

Explain to the rep what they’ll need to do after accomplishing the goal.

Ask the rep how you can improve your coaching efforts in the future.


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Explanation: During the Way Forward step of GROW coaching, what is your role as coach?


Explanation: The correct answer is **Help the rep decide how they will achieve their goal and how you can support them**. In the Way Forward step of GROW coaching, the coach's role is to collaborate with the sales representative in developing a concrete action plan for achieving their goals. Rather than dictating specific actions or directives, the coach empowers the sales representative to take ownership of their development and determine the steps they need to take to progress towards their objectives. This involves facilitating a discussion to identify specific actions, milestones, timelines, and resources required to support goal attainment. Additionally, the coach works with the sales representative to explore how they can provide assistance, guidance, and support throughout the journey. By involving the sales representative in the decision-making process and encouraging them to take responsibility for their actions, the coach fosters accountability, commitment, and empowerment. This collaborative approach ensures that the action plan is aligned with the sales representative's strengths, preferences, and circumstances, increasing its effectiveness and the likelihood of success. Moreover, by discussing ways in which the coach can support the sales representative, the coach demonstrates their commitment to the sales representative's growth and development, strengthening the coach-rep relationship and fostering a culture of continuous improvement. Therefore, the selected answer accurately reflects the coach's role during the Way Forward step of GROW coaching, emphasizing the importance of collaboration, empowerment, and support in driving goal achievement.
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