If a sales team is having trouble keeping all their systems synchronized, which phase of the frictionless selling framework will be most helpful to them?

Enable addresses internal obstacles that keep salespeople from working efficiently. Unsynchronized systems create friction because reps may need to duplicate work, search across tools, or rely on incomplete information. Improving system synchronization helps salespeople spend less time managing data and more time selling. This supports the frictionless selling framework by simplifying the sales team’s operating environment.