If a sales team is relying too much on blind outreach, which phase of the frictionless selling framework will be most helpful to them?
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Correct answer: Enable.
Why this is the answer
Enable helps salespeople focus their effort on leads with stronger signals of fit or interest. Blind outreach creates friction because reps spend time contacting people without enough context or prioritization. Better lead intelligence and lead prioritization help salespeople identify where outreach is most likely to be useful. This improves efficiency before the team works on buyer alignment or long-term coaching.
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