If a sales team’s leads struggle to get in contact with their assigned salesperson, which phase of the frictionless selling framework will be most helpful to them?

Align focuses on making the sales process more convenient for the target buyer. Difficulty reaching an assigned salesperson creates buyer-facing friction because it slows progress and makes the buying experience harder. Improving availability, communication paths, and response expectations helps the process match how buyers want to engage. This supports a smoother transition from interest to meaningful sales conversation.