If a sales team doesn’t have a good onboarding program for its new hires, which phase of the frictionless selling framework will be most helpful to them?

Transform focuses on creating a culture of learning that helps salespeople improve continuously. A strong onboarding program gives new hires the knowledge, process understanding, and coaching support needed to become productive. Poor onboarding creates performance inconsistency because reps begin without a clear path to success. This phase addresses long-term team development rather than only immediate task efficiency.