If sales managers are spending more of their time reporting sales performance than coaching their salespeople, which phase of the frictionless selling framework will be most helpful to them?

Transform focuses on building a culture of learning through regular coaching and performance improvement. When managers spend most of their time reporting results, they are not developing the behaviors that create better results. Effective coaching helps salespeople identify skill gaps, improve execution, and build consistency. This phase shifts management attention from only tracking outcomes to improving the team’s ability to perform.