True or false? A launch pad website doesn’t contain any content. It’s a functional prototype of what the website will look like when it’s done.

False. A launch pad website is a fully functional website, not just a prototype. While it is a streamlined version of the final product, it contains essential content, such as core pages, key messaging, and calls to action, to provide immediate value to users and allow for data collection. It's designed to be launched quickly to gather real-world user feedback and inform future development, rather than being an empty shell. A prototype, in contrast, is typically a non-functional or partially functional model used for testing design and user experience before full development begins.