True or false? You can skip the strategy stage and move right to building the launch pad if you have a senior team member who has been working at the company for a while because they will already know what should be built on the website.

False. Skipping the strategy stage is detrimental to a growth-driven design (GDD) project, even with experienced team members. The strategy stage involves crucial research, audience analysis, goal setting, and content strategy development. While a senior team member may have institutional knowledge, this knowledge needs to be validated and refined through the GDD strategy process to ensure the website effectively addresses current user needs and business objectives. Bypassing this stage risks building a launchpad that is not aligned with user expectations or business goals, leading to wasted resources and poor performance.