Imagine your team launched a new website three months ago, before you were hired. The website is performing well, but there’s still opportunity to improve using Growth-Driven Design. Based on this scenario, which is the BEST approach to recommend to your boss?

The "refresh" method is the best approach because it leverages existing assets while incorporating Growth-Driven Design principles. Reviewing the strategy ensures alignment with current business goals, auditing the existing site identifies areas for improvement, and developing a list of updates provides a data-driven roadmap for continuous improvement. This avoids unnecessary rework and immediately adds value. Starting over from scratch is inefficient and ignores the current website's success. Skipping strategy and launch pad stages is incorrect because Growth-Driven Design is iterative and always starts with a strategic foundation, even for existing sites. Growth-Driven Design is beneficial for all websites, regardless of current performance, as it focuses on continuous optimization and improvement, not just fixing underperforming sites.