The website performance roadmap is a framework structured into a decision tree with three levels. In what order are the three tree levels?
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Correct answer: Theme, focus area, tactics.
Why this is the answer
The website performance roadmap is a structured framework designed to guide continuous website improvement. It begins with a broad Theme, which defines the overarching goal or area of improvement for a given period (e.g., "Increase lead generation"). Within that theme, you identify specific Focus Areas, which are more granular aspects contributing to the theme (e.g., "Optimize landing page conversion" or "Improve blog engagement"). Finally, for each focus area, you outline concrete Tactics – the specific actions or changes you will implement (e.g., "A/B test headline copy" or "Add a clear call-to-action button"). This hierarchical structure ensures that all efforts are aligned with the main objective. The other options incorrectly order these essential components or substitute key terms like "experiments" or "focus metric" for the defined levels of the roadmap.
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