Why is the “expand” theme important to consider when thinking of the website as a tool for company-wide growth?

The "expand" theme in Growth-Driven Design emphasizes that a website should serve as a resource for the entire company, not just marketing. While lead generation is crucial, the website can also support sales (e.g., providing resources for prospects), customer service (e.g., FAQs, knowledge base), and even product development (e.g., gathering user feedback). By integrating the website into various departmental goals, it becomes a more powerful tool for overall company growth and delivers value throughout the entire customer journey. The incorrect options are off-topic or misinterpret the "expand" theme. Expanding to paid marketing is a separate strategy, not the core of this theme. Expanding personas is part of ongoing optimization, but the primary focus of "expand" is broader company utility. Expanding pages for SEO is a tactic, not the overarching strategic principle of company-wide website integration.