Imagine your launch pad website is now live, and you’re moving into the continuous improvement stage. Which of the following frameworks provides focus to the team, sets clear expectations, and helps track and measure progress?

The website performance roadmap is correct because it is a strategic document that outlines the goals, initiatives, and metrics for improving the website over time, providing focus, setting expectations, and enabling progress tracking. It typically includes specific experiments, hypotheses, and success criteria. The stakeholder mapping document is incorrect because it identifies and categorizes individuals or groups with an interest in the project, but doesn't focus on website performance or improvement initiatives. The journey map is incorrect because it visualizes the customer's experience with the website, which is valuable for understanding user behavior but doesn't serve as a framework for team focus, expectations, and progress tracking for the continuous improvement stage. Fundamental assumptions are incorrect because they are underlying beliefs about the project or users, not a framework for managing continuous improvement.