True or false? There should be one person who is tasked with creating and maintaining your buyer personas.
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Correct answer: True — you need to get input from as many people as possible, but you should have one person who is accountable for making sure personas are created and maintained..
Why this is the answer
A buyer persona should be created with broad input but maintained with clear ownership. Having one accountable owner helps keep persona research organized, updated, and consistent. Cross-functional input still matters because different teams understand different parts of the customer experience. This approach supports alignment across the inbound methodology without making the process unclear.