What kinds of information does your marketing team likely need included in a persona?
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Correct answer: How the persona finds answers to problems and how they prefer to be communicated with.
Why this is the answer
A buyer persona helps marketing create relevant content, choose appropriate channels, and match messaging to buyer needs. HubSpot uses persona research to understand goals, challenges, behaviors, and decision factors. Marketing needs this context to support the buyer’s journey with helpful content. Communication preferences help ensure content reaches the right audience in the right format.
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