True or false? Objectives typically have a designated time period, while key results can be long lived.
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Correct answer: False.
Why this is the answer
In HubSpot’s goal-setting framework, objectives and key results should both be tied to a defined time period. Objectives describe the qualitative outcome, while key results measure progress toward that outcome. Long-lived key results would make progress harder to evaluate clearly. Time-bound goals help teams stay aligned and accountable.
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