Full disclosure: IMPACT is a HubSpot partner — but that's not why they're included here. IMPACT's landing pages have long been a source of design inspiration. Looking at this landing page, which best practices are the content creators over at IMPACT using to entice visitors to convert? Select all that apply.

The IMPACT landing page effectively uses several best practices to encourage conversions. The "Download Now" call-to-action (CTA) is action-oriented, clearly instructing the user on the next step. The page employs a simple use of color and fonts, which enhances readability and creates a clean, professional aesthetic, reducing distractions. A large headline immediately captures attention and conveys the page's core message or value proposition. Finally, a detailed featured image visually supports the content and provides context, making the offer more appealing and understandable. Other options, if present, would likely introduce clutter or ambiguity, hindering conversion.