You’ve just successfully run a lead generation campaign, and are tasked with calculating the conversion rate of the email associated with it. You’re currently defining a conversion as a clickthrough. If 100 leads opened the email and 18 clicked, what is your conversion rate percentage for that email?

The conversion rate is calculated by dividing the number of conversions (clicks) by the total number of opportunities (opens) and multiplying by 100 to get a percentage. In this scenario, 18 leads clicked through the email out of 100 leads who opened it. Therefore, (18 clicks / 100 opens) 100 = 18%. 20% is incorrect as it's not the result of the calculation. 180% is incorrect as a conversion rate cannot exceed 100% in this context. 3% is incorrect as it significantly underestimates the actual conversion rate.