Fill in the blank: This pop-up from Pixizoo is a great example of using pop-ups in the ______ stage.

A pop-up can support the delight stage when it helps existing customers get more value from the business. This use is different from lead capture because the message is focused on helpful follow-up, support, or continued engagement. HubSpot’s inbound methodology emphasizes reducing friction across the customer experience, including after an initial conversion. A relevant pop-up can improve the experience when it is timely, useful, and aligned with the visitor’s context.