Take a look at the recent promotion run by the skincare and bath product company, Nourish. Based on the SMS best practices you’ve learned, what is one area the company could optimize when sending promotions like these in the future?

SMS messages are most effective when they are concise and to the point. Long messages can be difficult to read on mobile devices and may overwhelm the recipient, leading to lower engagement. While including a discount code is good practice, the prompt asks for optimization of the current promotion, and conciseness is a more fundamental SMS best practice being violated. Removing the link would hinder the promotion's effectiveness, as links are crucial for driving traffic and conversions. The opt-out information is legally required and essential for maintaining compliance and respecting user preferences; removing it is not an optimization.