Impulse Creative uses a chatbot to help users navigate through its website and find what they’re looking for with a “choose your own adventure” of sorts. Visitors can select a query from the bot that aligns with their interests. Based on what’s displayed in the chat window, which best practice is Impulse Creative using to qualify leads with their chatbots? Select all that apply.

A structured chatflow helps visitors move through the site by narrowing choices based on their intent. Predefined response paths make qualification easier because the bot can route visitors toward relevant resources, offers, or next steps. This approach also reduces friction by making the interaction simple instead of requiring open-ended input. In HubSpot, chatflows are used to guide conversations and support lead qualification through automated paths.