Select all that apply. Why would a user be bucketed under “Direct traffic” in HubSpot?
The visitor who submitted the form has opted to not accept cookies from your site, or ignored the banner completely.
The visitor came from TikTok or Instagram, and HubSpot cannot currently parse traffic from these sites.
A contact submitted a HubSpot form on a page without the HubSpot tracking code.
The visitor did not fill out a form on your website.
Choose an option to see if it’s correct. Check the explanation below.
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Explanation: Select all that apply. Why would a user be bucketed under “Direct traffic” in HubSpot?
Explanation: A user might be bucketed under "Direct traffic" in HubSpot for several reasons, two of which are **The visitor who submitted the form has opted to not accept cookies from your site, or ignored the banner completely** and **A contact submitted a HubSpot form on a page without the HubSpot tracking code**. In the first scenario, if the visitor has opted not to accept cookies or has ignored the cookie banner, HubSpot cannot accurately track their referral source, leading to their classification as direct traffic. Similarly, in the second scenario, if a contact submits a form on a page without the HubSpot tracking code, HubSpot lacks the necessary tracking data to attribute their visit to a specific source, resulting in their categorization as direct traffic. These factors highlight the importance of cookie acceptance and the proper implementation of tracking codes for accurate tracking and attribution of website traffic in HubSpot. Conversely, visitors coming from TikTok or Instagram may also be categorized as direct traffic if HubSpot cannot parse traffic from these sites, and those who did not fill out a form on the website may also be categorized as direct traffic if they did not engage with any trackable actions that would allow HubSpot to attribute their visit to a specific source.
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