How does HubSpot use UTM parameters to categorize traffic to your website?

UTM parameters are tags added to a URL that allow you to track the source, medium, and campaign of website traffic. HubSpot uses these parameters to automatically categorize visits into their corresponding traffic sources within your analytics. This provides granular data on the effectiveness of specific marketing efforts. For example, a utmsource=facebook&utmmedium=paid tag would attribute a visit to a paid Facebook campaign. The other options are incorrect: UTM parameters are designed for tracking, not filtering out traffic; they don't automatically attribute all traffic to Google; and they do not directly convert visitors into contact records, although they can track the source of a conversion.