Why would you see “unknown” or “Unknown SSL” appear in your Organic search traffic in the sources report in HubSpot?
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Correct answer: The search engine is encrypting the user data. This is common on Google..
Why this is the answer
HubSpot may show Unknown keywords SSL when organic search keyword details are unavailable due to encrypted search activity. This commonly happens when search engines protect user query data before passing referral information to analytics tools. The visit can still be categorized under Organic search , but the exact keyword or search detail may not be visible. This affects source detail reporting, not whether HubSpot can recognize the broader traffic source.
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