In the 1970s, research suggested that “people have conversations to accomplish some combination of two major goals.” Which two of the following are those goals? Select all that apply.
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Correct answer: Information exchange (learning), Impression management (liking).
Why this is the answer
The selected goals fit HubSpot’s focus on effective inbound methodology communication because conversations both uncover useful context and influence relationship quality. Asking relevant questions helps identify needs, motivations, and barriers without relying on assumptions. The second goal explains why tone, trust, and credibility matter during customer interactions. Together, they support more helpful, human-centered conversations across the attract, engage, and delight stages.
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