Nauto, a data platform for self-driving cars, helps make autonomous driving safer for companies managing fleets of self-driving vehicles. Naturally, its customers would need all kinds of information, and Nauto has this information packaged into a super-simple e-book. Their landing page gives you both a brief contact form, and some preview statistics to prove why this resource is so important. Reflecting on the landing page’s best practices, which area could Nauto optimize on this page?

A strong landing page should use visual elements that reinforce the offer and make the value easier to understand. Preview statistics can support credibility, but the page can be improved when visuals make the content more engaging and easier to scan. Graphics should guide attention toward the offer without distracting from the form or conversion goal. In HubSpot’s optimization approach, page elements should reduce friction and help visitors quickly understand the value of taking action.