Crate & Barrel recently sent out an SMS promotion to its audience that included the following. If they didn’t receive the results they were looking for, what’s one thing they could improve upon with their SMS strategy moving forward?

Effective SMS marketing needs clear, relevant creative that helps recipients understand the offer quickly. A promotional image should reinforce the message rather than create confusion about what is being advertised. Mobile messages have limited attention, so the visual and copy need to work together immediately. Improving image relevance reduces friction and makes the call-to-action easier to evaluate.