You’re reviewing your organic social data in HubSpot Traffic Analytics and notice the following trend from Facebook. What should be your next steps to investigating this data? Select all that apply.

When analyzing social media data, the first step is to understand what you're trying to achieve. Discussing Facebook goals with your team ensures everyone is aligned on what success looks like (e.g., brand awareness, lead generation, customer support). Once goals are clear, you can then investigate the content itself. Examining whether the content is optimized for conversion (e.g., clear calls to action, relevant landing pages) helps determine if the current strategy supports those goals. Stopping promotion altogether is premature; a single data point doesn't justify abandoning a channel without further investigation. Similarly, immediately investing more resources without understanding the underlying issues or goals could lead to wasted effort and resources.