Fill in the blank: When enticing visitors with pop-ups in the ______ stage, you may want to promote offers, sales, or discount codes.

In the engage stage, pop-ups can support conversion by presenting relevant offers when visitors are already interacting with the website. Offers, sales, and discount codes are intended to move interested visitors toward taking a next step. This fits the inbound methodology when the pop-up is helpful, timely, and connected to the visitor’s intent. The goal is to reduce friction while encouraging a meaningful interaction.