True or false?You should only start identifying passive buyers after identifying all of the active buyers.

The correct answer is True.It is advisable to begin identifying passive buyers after identifying all active buyers.Active buyers are individuals who have expressed a clear intent or are actively researching solutions to address their needs or challenges. These prospects are further down the sales funnel and are more likely to make a purchasing decision in the near term.Byfirst identifying and engaging with active buyers,sales teams can prioritize their efforts and allocate resources efficiently to capitalize on immediate sales opportunities.Once active buyers have been identified and engaged,sales teams can then shift their focus to identifying passive buyers—those who may not be actively seeking a solution but still represent potential customers in the future. Identifying passive buyers allows sales teams to nurture relationships,build rapport,and provide value-added content overtime, positioning the company favorably when these prospects become more receptive to making a purchase.Therefore,whileitis essential to identify both active and passive buyers,starting with active buyers ensures a more targeted and effective approach to sales prospecting and lead generation.