If a lead calls you in response to a voicemail you left, what should you do?
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Correct answer: Run the connect call as you would have if they had answered the phone when you initially called..
Why this is the answer
In HubSpot’s inbound sales strategy , the connect phase should still be followed when a lead returns a voicemail. The return call creates a live opportunity to establish relevance and confirm whether the buyer wants to discuss a goal or challenge. The buyer has responded to outreach, but that does not automatically mean the conversation has moved into the explore phase . The salesperson should keep the call focused on earning permission for a deeper discussion.
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