Which of the following is an example of a video in the engage stage?

A promotional video featured on a landing page

A social video that shows off your brand’s personality

A testimonial of one of your customers with relatable stories

A funny video of a cat sitting on a window sill


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Explanation: The selected answer, ‘A promotional video featured on a landing page,’ is correct for the engage stage of the buyer’s journey. During the engage stage, the goal is to deepen the connection with prospects who have shown interest in your products or services. A promotional video featured on a landing page is an effective tool for engaging and nurturing leads who have already demonstrated some level of interest by visiting your website. This type of video can provide additional information about your offerings, highlight key benefits and features, and encourage visitors to take the next step in the conversion process, such as signing up for a newsletter, requesting a demo, or making a purchase. By strategically placing a promotional video on a landing page, businesses can capture the attention of engaged prospects, educate them about the value proposition, and guide them towards further interaction or conversion, thereby facilitating meaningful engagement and moving them closer to becoming customers. Therefore, the selected answer accurately represents an example of a video that is suitable for the engage stage of the buyer’s journey, making it correct.

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