Why do you need to develop a business case for a new social monitoring technology?

It’s an important skill for professionals to be able to analyze and communicate the return on investment expected from their requested budget.

So that after the investment is made, you can go back and see whether it has lived up to expectations.

To clearly outline the expected value gained from a software investment and set the expectation with your manager of how you’ll realize that value.

Social monitoring technology is particularly expensive and difficult to determine a return on investment.

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Explanation: To clearly outline the expected value gained from a software investment and set the expectation with your manager of how you’ll realize that value. This option correctly emphasizes the importance of developing a business case for new social monitoring technology by highlighting its role in outlining expected value and managing expectations with stakeholders. When proposing a new technology investment, it’s essential to articulate the specific benefits and outcomes it will deliver to the organization. Developing a comprehensive business case allows you to identify key objectives, such as improving customer engagement, enhancing brand reputation, or increasing operational efficiency, and demonstrate how the chosen technology will contribute to achieving these goals. By clearly outlining the expected value and benefits, you can align stakeholders’ expectations and secure buy-in from senior management or decision-makers. Additionally, a well-structured business case provides a framework for measuring the success and impact of the technology investment over time, enabling you to evaluate its effectiveness and make informed decisions about its continuation or adjustment. Therefore, developing a business case for new social monitoring technology is crucial for ensuring transparency, accountability, and alignment of objectives within the organization.

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Why do you need to develop a business case for a new social monitoring technology?

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